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The sell-off in Pinterest stock has it trading at a forward price-to-earnings ratio of 41, the lowest in a couple of years. Plenty of volatility remains as the world makes progress in a gut-wrenching tussle with COVID-19. Still, the gain is just a slight rebound for a stock that is down almost 34% year to date in 2021. That can go a long way in reducing investor anxiety about decreases in the future. Pinterest noted that it had reversed the trend, and it now has 447 million MAU, a 3 million increase from the end of Q3.
#Pinterest monthly active users update
There was further encouragement when management gave an update on fourth-quarter trends as of Nov. The 10 million losses in Q3 were much smaller than the 24 million drop in Q2. The market could be pleased with the slowing pace of MAU losses. Pinterest stock was up 1.5% in the hours following the announcement. This is for a company that made $1.69 billion in revenue in fiscal 2020. At an ARPU of $0.38, that's a negative hit to revenue of $9.1 million per quarter, more than $36 million annualized. At the same time, Pinterest lost 24 million MAU from its international segment. At an ARPU of $5.55, that's an adverse impact to revenue of $49.95 million per quarter, or almost $200 million annualized. In the previous two quarters, Pinterest has lost 9 million MAU from the U.S. are more valuable to Pinterest - advertisers are willing to pay more to gain their attention, much more.
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That gives a deeper understanding of why users from the U.S. Meanwhile, for users from its international segment, ARPU was $0.38 in Q3. For users from the U.S., the ARPU was $5.55 in Q3. To try to quantify the impact those losses could have on Pinterest, consider its average revenue per user (ARPU). Still, even after those losses, the company boasts 444 million users. That means over the last two quarters, a combined 34 million users have left Pinterest. That's on top of the 24 million monthly active users that left Pinterest in Q2 from Q1. In all, Pinterest lost 10 million monthly active users in Q3 from the second quarter, including 2 million lucrative users from the U.S.
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For that reason, it is a troubling sign that users are leaving the platform. The more people spend more time on its app, the more opportunities it has to display advertisements. The company makes revenue by showing advertisements to users browsing its app and engaging with the platform.
#Pinterest monthly active users free
Pinterest is free to sign up with and to use. User losses have a significant impact on Pinterest Staff authors are listed here.Image source: Getty Images. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Now it’s just a matter of Pinterest getting those people signing up to continue to use its service and add to its monthly active user mark. The number of men from around the world signing up for Pinterest has grown by 70 percent in the past year to account for 40 percent of global signups. Not only are 75 percent of people now registering Pinterest accounts from outside the US, but almost as many of them are men as women. A woman in the Midwest might be the stereotypical example of a Pinterest user, but it’s becoming an outdated one. And the makeup of that audience appears to be changing. And even Twitter’s monthly audience is double the size of Pinterest’s.īut still, 150 million is a lot of people to advertise to. Snapchat’s daily audience is as large as Pinterest’s monthly audience. 38 of Pinterest users are 50-64 years old, forming the age group with the highest number of Pinterest users. 34 of Pinterest users are 30-49 years old. 32 of Pinterest users are 18-29 years old. 77.1 of Pinterest audiences are female 14.5 of Pinterest users are male. Instagram’s daily audience is twice the size of Pinterest’s monthly audience. Global Monthly Active Users (MAUs) grew 30 year over year to 478 million. More than seven times as many people check Facebook in a single day as visit Pinterest in a month. But it’s also a sign of how wide the gap has become between Pinterest and other platforms vying for those budgets. The 50-percent monthly user base increase is a good sign for Pinterest as it tries to attract more and varied advertisers beyond the “tens of thousands of advertisers” it claims to already have. On Thursday, the social network/search engine announced that 150 million people use its platform every month - including 70 million in the US - up from last year’s 100 million mark. Pinterest isn’t done growing, but it still has a ways to go.
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